How to Choose a Colour Palette for Your Branding

You probably have heard about brand colours and that it is important to have a specific colour pallet for your brand. Now I know that most business owner that first get started don’t go by brand guidelines or even a brand board, they just go with what their preference is at that specific moment in which that’s normally a big no-no.

Your colour pallet is part of your brand style guide which will help you stay on brand when it comes to designing your blog post graphics, social media banners and graphics, all the way to your website. On top of that; if you ever bring in someone that will help you with your graphics or your content that they can take your brand style guide and use that to help keep your brand on brand.

If you ever wondered how to choose your colour palette for your business; bellow, I have an easy step by step guide on how you can create your very own colour pallet. Also, this is the same steps that I use when I create the colour pallet for my clients.

Step 1: Define your target audience or ideal client

Before you choose colours, you have to know who your target audience is. For example, if you are a food blogger, you have to know what type of food blogger you are (e.g Gluten-free, Whole30, Plant-Based, etc…) before anything else.

By knowing what type of food blogger you are, you will have an understanding of who will enjoy reading and learning from your blog.

This step is important for both professional bloggers and business owners all around.

Step 2: Create your moodbard

Ones you know who your target audience is; this is where we go into Pinterest and create a private Pinterest board. In that board, you will put in any images that speak’s to you and this does not have to be in the same niche as you are. For example, you can pin images like fashion, vacation destination (e.g. Beach, Montane view, etc), home decor, quotes, etc. I normally recommend to my clients to have a minimum of 30 images but the more the better

Once you have your images you will open your Pinterest and look at it with all of the images together, by doing so you will easily find a pattern of colours and what type of images you gravitate towards. While looking at the images, save between 5-10 images in a folder so we can create the mood board in either photoshop or canva.

Step 3: Define the colour pallet

Once you have your 5-10 images in the design software of choice and onto a canvas, you want to extract the colours that you see the most.

When you extract your colours, you want to take between 4-6 colours based on all of your images combined on the moodboard. These colours will be the main colours that you be using in your branding.

Step 4: Refine the colour pallet

This is the final part of the colour pallet design; normally I would send my design client the moodboard and see if they like it or if there any changes that need to be done to it. I will then do the edits that they suggest and if everything is good to go then I start moving on the next step of the branding design.

But as you are doing it yourself, I recommend that you save it and come back to the moodboad a 2-3 days later and if you are still happy with the outcome and that you feel that it reflects your business then can move on to the next part of the branding.

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If you are still not sure about your branding or you simply want help with it, I do offer Branding services for those that wants a professional branding done for their blog or business. (link to the design services page)