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I have been asked from time to time what is a brand board and is it the same thing as a brand guideline? My quick answer to that is no.
As a designer, I do see the benefit to having both in your brand but not all brands need both. To determine which one will be better suited for you and your business, you first have to know what they are and what information they can hold.
You probably have heard about brand colours and that it is important to have a specific colour pallet for your brand. Now I know that most business owner that first get started don’t go by brand guidelines or even a brand board, they just go with what their preference is at that specific moment in which that’s normally a big no-no.