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I have seen freelancers, Business and Creative simply use either word of mouth or even just Facebook to run their creative business or side hustle. However, it is not something I recommend when you want to make a living doing what you love. What I recommend is having your own website and I will tell you why it’s the best route to go with for your creative business.
I have been asked from time to time what is a brand board and is it the same thing as a brand guideline? My quick answer to that is no.
As a designer, I do see the benefit to having both in your brand but not all brands need both. To determine which one will be better suited for you and your business, you first have to know what they are and what information they can hold.